What happened to that great post or series you wrote a few years back that used to give you your biggest traffic reach? Here are 8 ways to keep eyes on old posts and how to drive traffic to old blog posts while keeping them relevant.
Chances are if you are a blogger you have published quite a few articles over time. And if you’re like me, some of them you might have even forgotten you wrote! We work hard as bloggers to create engaging content for our readers. But what happened to that great series you wrote a few years back that used to be your biggest traffic reach? Did it drop off, and then you forgot about it? Below we are going to share how to drive traffic to old blog posts to keep them relevant.
How to Drive Traffic To Old Blog Posts
Our first tip is to make sure that you look at your old posts one by one and add in any relevant affiliate links (so you can earn some moolah!) and update your Pin images. Then look at the post again and work some magic on it. Fill it out with additional information. Tweak the title if needed (watch the URL doesn’t change) and get people interested and clicking on links to read it!
Make sure to look at your old post and see if they have SEO keywords throughout the article that will be picked up when searched. Create a title that lures readers in, a meta description, and you have a refreshing article. If you don’t have an SEO plugin I highly recommend Yoast, it is great for giving you the green light when all areas of your post are covered.
By finding SEO keywords to incorporate into the post, that will help when people search those keywords to find you ranked higher on Google. This is a great way to gain traffic. You can research good keywords with programs like SEMRush:
Pinterest is the top traffic source to many blog, from crafters, recipes, tips, tutorial blogs and more.
If you are not great at Pinterest images, you can always hire out someone to do them for you, it is pretty affordable. Or find tutorials to help give you direction. Make sure you create vertical Pin Images for your site, in a ratio of 2:3, and to pin directly to Pinterest. Make sure your pins are eye-catching and really will draw the interest from readers. Try to create a brand look of the same colors and fonts, so that when people see Pins on Pinterest, they know it is coming from your site. Add a watermark at the bottom of the pin is another way to let people know it is you. Also try using a call to action in your pin like “make your own” or “do it yourself” to give people a reason to click through.
Follow a pinning calendar to help you be on topic with trends and seasonal subjects. My friend, Meagan, is a Pinterest consultant and has a great calendar available when you sign up for her newsletter here.
You an also use tools like BoardBooster, or our current favorite, Tailwind.
3. Popular Posts
Create a tab in your sidebar or on your homepage that says “Popular Posts” and add in some of your old posts that you used to get quite a bit of traffic on. This is a great way to gain those clicks and get people aware of the awesome content you have available. You can do this at the bottom of your posts or in a related posts widget too.
4. Deep Links
When you are working on posts, find articles that you can link to a new post. Say you are talking about sugar cookies, and you have an old recipe, add a link. Or maybe you are talking about Easter and you have a fun craft you did a few years back, add a link. If you have an image you can even add that in to draw even more attention. Go through your post and see what you can add links to. Interlinking your posts like this is great for users and great for SEO too.
5. Insights Plugin
Insights or LinkWithin are both really neat plugins that work with WordPress editor, it helps you easily find links from old blog posts to add in. It will load relevant information into your posts. It might be very helpful and a perfect fit for some of you. Yoast Internal Linking does this as well in the WordPress Editor.
6. Social Media
If you have even a small following on Facebook, Pinterest, and Twitter make sure to share links to those articles. Try not to just overstuff all your content being shared, but add it in here and there. Find old posts that fits the season and share that. It is a great way to bring new exposure and hopefully clicks from your readers. There are useful tools like Recurpost and Meet Edgar that will continually share your content to social sites too.
If you send out a newsletter, add a few of your old posts. If it is summer add in your favorite grilling tips and tricks post, or a recipe you love to serve up to guests. Get creative and find fun ways to incorporate old posts. You can sign up for our emails here to see how we do newsletters.
Create a roundup of crafts, tips, recipes, etc. of YOUR OWN content and link back to an old post from your site. You can include other bloggers links too if you don’t have enough themed content. That is a wonderful way to really gain eyes on old posts again. Having 25 best chicken recipes or 10 homemade green cleaning supplies can really get people interested.
Do you have any great ideas to drive traffic to old blog posts? What methods have worked for you?